A SOCIAL EQUITY PROJECT FOR GOOD
During these challenging times the coronavirus is affecting every part of our world, and we have seen independent cannabis brands and companies suffer from the economic impact. So we have brought together this group of cannabis experts to give back and help our industry recover. Doing what we do best.
While some corporate entities may be leveraging the upside of recent legalization and businesses deemed “essential services,” the losses for the rest are unimaginable. Small businesses and people in our community continue to get pushed out of the market and are having their lives and livelihoods seriously challenged as the virus impacts cannabis “grow”, retail stores, and operations. The ripple effect of this threatens jobs, individuals’ healthcare, as well as industry diversity, stability, and innovation.
To bring awareness to what’s happening in the cannabis industry and to help bring immediate assistance to the small business owners who are suffering the most, the team at Wick & Mortar quickly reached out to a network of partners, friends, and clients and organized into a philanthropic project to unite behind. From this High Grade Hope (@highgradehope) was born.
What started as our way to give back to the cannabis community during the coronavirus crisis has quickly become so much more for all of us involved. All teams are eager to channel our collective expertise, resources, and passion to help three cannabis companies in their moment of need. We will band together to brand together. Companies enrolled in High Grade Hope will undergo a rebrand and relaunch of their brands as they bounce out of the global coronavirus crisis. Our goal is to help small cannabis businesses reorganize, leverage talent and services that they typically would not be able to afford at this juncture, and come back stronger and ready to dominate their respective markets.
SELECTED BRANDS WILL RECIEVE:
+ Brand Development
+ Full Brand Identity
+ Up to 3 Packaging Designs
+ Content Creation for Relaunch
+ Brand Strategy
+ Relaunch Public Relations (12 months)
+ Content Distribution
+ VIP/Influencer Marketing Services
The team behind High Grade Hope will choose 3 participants from different areas of the industry.
Selected companies will receive free services from Wick & Mortar including brand development, visual identity design, packaging design, web design and content creation to remake brand.
Selected companies will also receive free services from Chapter 2 including brand strategy, public relations, content distribution and VIP marketing to relaunch.
Selected companies will be featured in the press generated as part of this project.
Selected companies will be featured in a Wick & Mortar produced video showing the before and after of the rebranding process.
All submissions are anonymous and your information will not be shared with anyone.